Upsi x Ale Disc Golf Center – A Collaboration with a World-Class Destination

We’re excited to announce a new collaboration between Upsi and Ale Disc Golf Center, one of Europe’s most respected disc golf facilities located in Nödinge-Nol, just north of Gothenburg, Sweden.

Ale is known internationally for its elite-level course design and pristine playing conditions. The facility features three distinct layouts — White, Blue, Yellow and soon Red— offering everything from demanding championship-level golf to accessible and enjoyable rounds for developing players. The White Course in particular has consistently been recognized among the top-ranked courses globally.

Shared Commitment to Quality

Both organizations share a clear focus: delivering premium disc golf experiences.

“Ale Disc Golf Center has always aimed to provide players with world-class course design and facilities,” says Erik Mellgren, CEO, Ale Disc Golf Center. “Collaboration with Upsi gives us a clearer understanding of how our courses are used and how the players interact with them.Those insights allow us to continuously elevate the quality of our layouts, events, and overall experience.”

From Upsi’s side, this collaboration strengthens our presence in Sweden and deepens our collaboration with leading courses across Europe.

“Ale is a benchmark venue in European disc golf,” says Sami Hammarberg, Partner at Upsi. “We’re proud to collaborate with a facility that shares our passion for quality, data-driven improvement, and growing the sport.”

Looking Ahead

Throughout the season, players can expect joint activations, visibility at the center, and exclusive benefits for the Ale community.

If you’re planning a trip to Sweden’s west coast, make sure Ale Disc Golf Center is on your bucket list and don’t forget to track your round with Upsi.

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About Ale Disc Golf Center
Ale Disc Golf Center is a premier pay-to-play disc golf destination in Sweden featuring three forest-based courses (White, Blue, Yellow) a putting course (Red), a pro shop, and dedicated practice areas. It attracts players from across Europe and beyond.